Apple updated the App Store with Personalized Collections, a discovery feature that recommends apps based on user behavior. These tailored suggestions include App Notes to explain why a specific title was surfaced to a user. The update also introduces new visual marketing materials for developers and changes how Mac apps are submitted.
Key details
- Personalized Collections are currently available in English for U.S. users across the Apps, Games, and Search tabs.
- Mac App Store developers may now ship Apple silicon-only binaries, removing the previous requirement for Intel support.
- Developers can submit Creative Assets for review independently of full app updates, easing the process for time-sensitive campaigns.
- An updated age rating questionnaire in July will require developers to identify social media capabilities to support iOS 27 parental controls.
Why it matters
This shift toward algorithmic curation brings the App Store closer to the discovery models used by platforms like Steam. By providing specific reasoning via App Notes, Apple is attempting to increase conversion rates while giving developers more control over visual branding. The removal of Intel requirements for Mac apps signals a final move away from legacy hardware support, streamlining development for the modern Mac ecosystem. Developers of Mac software may also find distribution through services like Setapp a viable way to reach users outside of standard search results.
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Read the full story at MacRumors
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