Fox is acquiring Roku for a total of approximately $22 billion, a deal that includes taking on the company’s debt. This move expands Fox’s digital footprint following its 2020 purchase of the ad-supported streaming service Tubi. The acquisition transforms the combined entity into the third-largest player in the US television market based on total viewing share.
Key details
- Total acquisition cost is approximately $22 billion.
- Fox will assume all of Roku’s existing debt as part of the deal.
- The combined entity becomes the third-largest player in US television viewing.
- The move follows Fox’s 2020 purchase of the streaming service Tubi.
Why it matters
This deal shifts the power balance in the streaming market by giving a traditional media giant control over a leading hardware and operating system platform. By combining its broadcast assets and Tubi with Roku’s distribution network, Fox can own the entire viewer experience from content creation to the software interface. This puts pressure on platform competitors like Amazon and Google, as Fox now controls the primary gateway to the living room for millions of US households. Watch for how Fox prioritizes its own live news and sports within the Roku interface to drive advertising revenue.
Read the full story at 9to5Mac
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